A seasonal discount, such as no charge for winter maintenance (to give customers extra money for gift buying), may be the thing that creates loyal customers.
These days, everyone is trying to stretch and save a dollar. Why not do something special for your loyal HVAC customers this holiday season? Here are a few seasonal discount ideas that are sure to spread holiday cheer to your HVAC customers.
- Money off service: Give your regular customers a 20 percent maintenance discount when they schedule an appointment from November to the end of December. This time of year, customers should make sure their heaters working properly to dodge that winter chill.
- Rebates: To your most loyal customers, offer them the opportunity to schedule a maintenance request before the first of December and be eligible to receive a $25 rebate. They can instantly sign up for the rebate, which will take about two weeks to process and mailed directly to them just in time for the holidays.
What discount strategies have worked for you in the past?