Customer appreciation — every day
Why limit customer appreciation to just one day? Showing appreciation for your customers’ business should be implemented and engrained within your services every day. Here are a few simple gestures you...
View ArticleThe coupon savvy customer’s secrets
Your HVAC customers want more bang for their buck, but how should you handle those coupon savvy customers without giving away your services? By keeping these helpful discount hints in mind, your...
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Break out of your shell for better service
Dealing with customers face-to-face can seem intimidating and uncomfortable — so many technicians operate without realizing the importance of communicating with customers. Here are a few ways you can...
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Introducing yourself to customers
First impressions say it all. Make it worth something. In a recent article from Inc.com, Jeff describes a personal account of how a new acquaintance in a non-business setting can quickly turn into an...
View ArticleGet your business involved in a holiday cause
With social responsibility on every HVAC business owner’s mind, the holiday season is a great opportunity to get involved. Bring together your customers, employees, and the community for a holiday...
View ArticleGive your HVAC customers a winter break
A seasonal discount, such as no charge for winter maintenance (to give customers extra money for gift buying), may be the thing that creates loyal customers. These days, everyone is trying to stretch...
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4 ways customer service can be simple
Customer service can be simple. So simple, in fact, that we don’t need the throngs of information out there about how to do customer service well. Here are my four tips: Cut the red tape: Using your...
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Brainstorming 101 for Salespeople
Sales can be competitive — brainstorming with team members can generate and create unique sales tactics that could lead to solid sales. Here are a few tips on how to generate effective brainstorming...
View ArticleTurning customer criticisms into productivity
A majority of the time, criticism can be taken too far or become too personal. Whether you’re on a sales call with a customer or getting feedback from other team members, here are a few tips on how to...
View Article3 cheesy phrases your customers hate
There is nothing worse than starting off on the wrong foot with a customer; especially when your other foot is in your mouth because you said something cheesy or unprofessional. Keep your customer...
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Investing in technology to cut HVAC business costs
Making a one-time investment in technology for your HVAC business may seem expensive, but, in the long run, it can be extremely cost effective. Consider the ways in which technology can save your...
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A peek inside the 2013 Lennox Dealer Meetings
The 2013 Lennox Dealer Meetings are around the corner — this is when the best minds in the HVAC business put their heads together for better business. Even with my decades in the industry, I learn...
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5 reasons the new learning center will change your life
In a rut with HVAC training? Do you feel like you’re constantly running behind? Don’t think you or your employees have time for training? Well, you’re in luck. The HVAC Learning Solutions new powerful...
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What is your HVAC company getting wrong?
Sometimes we look at the numbers and don’t see the fruits of the countless hours we seem to put in — and that can be disheartening. The question we must ask ourselves is, “What’s missing?” If the...
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What you didn’t know cyber security
Technology will help your business get where it needs to be, but do you know how to protect that power? Your business technology may be vulnerable to hackers, so take advantage of available security...
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What Mike Moore loves about his job
In my years as Training Director for HVAC Learning Solutions, I’ve learned so much about what ails dealerships, solutions to the HVAC industry’s ever-changing standards, and what makes your customers...
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Can 3-D technology improve your field service mobility?
3-D technology and fewer tablets may be what your HVAC business needs to stay ahead. Here are reviews on the latest technology for your HVAC business: 3-D printers can replace inventory. Printers put...
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Focus on solutions for clients, then the product
Knowing the product is only a small portion of being a successful business; another is having solutions for your customers’ needs. When a customer requests your service, they assume you’re an HVAC...
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Why Women Should Be Selling HVAC
I’ve finally stopped touring the country for Lennox Dealer Meetings and there’s one thing I noticed: HVAC is a boys club. Some of you may like that, but I’m here to tell you that women should be...
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Why You Should Learn How to Play Golf
If the extent of your golfing knowledge is “Happy Gilmore,” it may be time to brush up. Weekend activities, like golfing, are perfect for networking and can introduce you to more clients. For this...
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