Brainstorming 101 for Salespeople

Sales can be competitive — brainstorming with team members can generate and create unique sales tactics that could lead to solid sales. Here are a few tips on how to generate effective brainstorming sessions:

1. Goals: Writing down a list of your company’s goals can help jumpstart the process of generating ideas. This gives you and your team members a general focus towards the purpose of the brainstorming session.
2. Out-of-the-box: It is difficult coming up with creative ideas by staring at a blank dry-erase board. By placing nonrelated media items around the room — such as magazines, ads, commercials, or videos — ideas can be sparked from everyday inspiration. This will get the creative juices flowing and every one participating.
3. All ideas are accepted: All ideas, no matter how far-fetched or impossible they may be, are valuable ones. The more ideas there are, the more likely you are to find one that fits your company’s needs.

What ways do you encourage brainstorming?